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Willpower Substitution

Meaning

Willpower Substitution is a strategic behavioral and physiological approach where the reliance on finite cognitive control—willpower—to initiate or maintain difficult health behaviors is replaced by the implementation of automatic, system-level controls. This involves engineering the environment, leveraging biological rhythms, and using specific physiological inputs to make the desired action the default or least effortful choice. It is a practical recognition that willpower is an exhaustible resource.