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Willingness-To-Pay Threshold

Meaning

The Willingness-To-Pay Threshold is an economic metric used in health technology assessment that represents the maximum amount a healthcare system, payer, or individual is hypothetically prepared to spend to gain one unit of measurable health benefit. This unit is often quantified as a Quality-Adjusted Life Year, or QALY. In the longevity space, this threshold helps to rationalize the investment in novel, high-cost diagnostics and therapies.