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Transcreation

Meaning

Transcreation is a specialized process in communication that involves adapting a message from one language and culture to another while maintaining its original intent, tone, style, and emotional resonance. It is more than a literal translation; it requires a deep cultural understanding to ensure the message resonates with the target audience and achieves the desired clinical or commercial outcome. This is particularly relevant in global health communication, where nuances of wellness and medical terminology must be preserved for accuracy.