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Time Discounting in Health

Meaning

Time Discounting in Health is a cognitive bias where the subjective value of a future health outcome, such as improved longevity, reduced disease risk, or sustained hormonal balance, is systematically perceived as less valuable than an immediate outcome or gratification. This psychological phenomenon acts as a significant internal barrier to engaging in difficult, long-term health-promoting behaviors. The degree of discounting often determines an individual’s propensity for preventative care.