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Self-Endorsed Behavior Change

Meaning

A durable and volitional shift in health-related actions where the individual fully and personally accepts the underlying rationale and value of the new behavior, integrating it seamlessly into their self-identity and core belief system. This is the most stable form of motivation, leading to sustained adherence without reliance on external rewards or internal pressures like guilt. It is the gold standard outcome for long-term health and wellness coaching.