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Risk Perception

Meaning

Risk Perception is the subjective, psychological process by which an individual evaluates the potential for harm or loss associated with a specific behavior, situation, or decision. This cognitive appraisal is not always rational or statistical but is heavily influenced by emotional state, prior experience, and, notably, underlying neuro-endocrine signaling. A skewed perception of risk can lead to either excessive caution or reckless behavior, impacting overall well-being and longevity choices.