Skip to main content

Preventative Health Motivation

Meaning

Preventative Health Motivation is the psychological and cognitive drive that compels an individual to engage in behaviors aimed at averting future illness or maintaining an optimal state of wellness, often in the absence of current symptoms. This form of motivation is inherently challenging because the reward—the avoidance of a negative outcome—is delayed, uncertain, and abstract. It requires a high degree of foresight, perceived self-efficacy, and a low rate of temporal discounting. Sustained preventative health motivation is the bedrock of longevity and chronic disease risk reduction.