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Pharmaceutical Lifecycle Management

Meaning

Pharmaceutical Lifecycle Management is a comprehensive, strategic framework employed by drug manufacturers to manage a medicinal product from its initial discovery and development through commercialization, market maturity, and eventual discontinuation. It is a core business and regulatory imperative focused on maximizing the product’s therapeutic value and commercial longevity while ensuring continuous quality and patient safety. This process integrates clinical, regulatory, and commercial strategies across the product’s entire existence.