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Opt in Consent Standard

Meaning

The Opt-in Consent Standard is a stringent data privacy requirement mandating that an individual must take a clear, affirmative action to explicitly grant permission for their personal or health data to be collected, processed, or shared. This contrasts sharply with an opt-out model, where data is collected by default unless the user actively objects. In the sensitive domain of hormonal health, this standard is critical for protecting highly personal biomarkers and reproductive data collected by digital devices and applications. It establishes the individual’s control as the primary principle of ethical data governance.