Skip to main content

Nudge Theory Health

Meaning

Nudge Theory Health is the application of behavioral economics principles to subtly influence individuals’ health-related decisions in a predictable, positive direction without coercion or significant economic incentive. A “nudge” is any small alteration in the choice environment—the choice architecture—that alters behavior by appealing to cognitive shortcuts rather than rational deliberation. This gentle persuasion is employed to encourage beneficial habits, such as better dietary selections or increased adherence to prescribed medical protocols, ultimately supporting metabolic and hormonal balance.