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Non-Punitive Incentives

Meaning

Non-Punitive Incentives are motivational strategies designed to encourage adherence to health-promoting behaviors by offering positive reinforcement and rewards, deliberately avoiding any form of penalty or negative consequence for non-adherence. This approach recognizes that punitive measures often trigger stress responses, counterproductively activating the HPA axis and undermining the psychological foundation necessary for sustainable wellness change. The goal is to cultivate intrinsic motivation and positive association with health actions, supporting a balanced neuroendocrine state.