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Neurobiology of Cravings

Meaning

The neurobiology of cravings refers to the neural circuits and neurochemical processes within the brain that drive an intense desire for specific substances, foods, or behaviors, often despite negative consequences. This involves the brain’s reward system, primarily mediated by dopamine pathways originating in the ventral tegmental area and projecting to the nucleus accumbens and prefrontal cortex. These systems regulate motivation and pleasure, contributing to both homeostatic needs and hedonic pursuits.