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Motivational Intensity Management

Meaning

Motivational Intensity Management is a behavioral and psychological strategy used in clinical coaching and therapeutic adherence protocols to optimize the patient’s level of engagement and effort toward achieving health goals. It recognizes that motivation is not a static trait but a dynamic state that needs to be appropriately calibrated—avoiding both insufficient drive, which leads to non-compliance, and excessive, unsustainable intensity, which leads to burnout and eventual abandonment of the protocol. This management ensures long-term behavioral compliance and sustainable physiological change.