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Mental Framing Effects

Meaning

Mental Framing Effects describe how the specific way a situation or piece of health information is presented influences an individual’s perception, decision-making, and consequently, their neuroendocrine response. How a treatment plan is framed—as a potential gain versus a potential loss—alters the psychological appraisal, which in turn affects stress hormone release patterns. These cognitive biases directly impact adherence to wellness protocols and physiological outcomes. We recognize that perception shapes reality at the biochemical level.