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Hedonic Eating

Meaning

Hedonic eating describes the consumption of food driven primarily by pleasure, reward, and the sensory appeal of highly palatable foods, rather than by physiological energy needs or homeostatic hunger. This behavior is characterized by a strong desire for specific foods, often those rich in sugar, fat, and salt, which activate the brain’s reward circuitry. Understanding this drive is essential for addressing the complex etiology of overeating and obesity.