Hedonic Adaptation Reversal is the deliberate interruption of the brain’s tendency to return to a stable level of subjective well-being following positive life changes or pleasurable experiences. Clinically, this involves maximizing the salience and novelty of rewarding stimuli to sustain positive neurochemical engagement. It counters the baseline drift of pleasure perception.
Origin
This concept is derived from affective science and behavioral economics, where the phenomenon of ‘hedonic treadmill’ is well-documented. The reversal is a set of practical strategies applied to maintain psychological and motivational equilibrium.
Mechanism
Reversal strategies often involve varying the timing, intensity, or context of positive experiences, which prevents receptor habituation in the ventral tegmental area. By preserving the novelty response, the system continues to register positive inputs effectively, supporting sustained motivation for health behaviors.
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