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Health Food Advertising

Meaning

Health Food Advertising encompasses all forms of commercial promotion for dietary supplements, functional foods, and nutraceuticals that make explicit or implied claims regarding their impact on physiological function, often targeting hormonal balance, metabolic rate, or anti-aging outcomes. This advertising is subject to stringent regulatory oversight globally, demanding that all claims be scientifically substantiated and clearly differentiated from pharmaceutical drug claims to prevent consumer confusion. The core mandate is to ensure that the communication accurately reflects the product’s functional capacity without suggesting the treatment or cure of clinical disease states.