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FTC Regulatory Gaps

Meaning

FTC Regulatory Gaps refer to the areas within the direct-to-consumer health and wellness industry where the Federal Trade Commission’s (FTC) authority to regulate data privacy, security, and advertising claims is limited or ambiguous. These gaps often exist because many wellness apps and wearable devices operate outside the scope of HIPAA, the primary US law governing protected health information. This creates a challenging environment for consumers who may lack clear legal recourse when their biometric or lifestyle data is mishandled or misused.