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FTC Health Data Rules

Meaning

The FTC Health Data Rules refer collectively to the regulatory and enforcement actions taken by the U.S. Federal Trade Commission (FTC) to protect consumer health information that falls outside the scope of the Health Insurance Portability and Accountability Act (HIPAA). These rules primarily target companies, such as developers of direct-to-consumer wellness apps, wearable technology, and genetic testing services, that collect and process Non-Covered Entity Data. Compliance ensures that personal health metrics, including sensitive hormonal biomarkers tracked by wellness platforms, are handled transparently and securely, safeguarding consumer privacy.