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FTC Advertising Standards

Meaning

FTC Advertising Standards are the set of legal and regulatory requirements enforced by the Federal Trade Commission (FTC) in the United States that govern the truthfulness, substantiation, and fairness of advertising for health-related products and services. These standards mandate that all express and implied claims about a product’s efficacy, safety, or health benefits must be supported by “competent and reliable scientific evidence” before dissemination. For claims related to serious health conditions, this evidence typically requires human clinical trials, often randomized and controlled. The FTC’s authority is crucial in the hormonal health and supplement space to protect consumers from deceptive marketing practices and unsubstantiated promises of miraculous results.