What is the Origin of FTC Advertising Regulation?

The FTC's authority originates from the Federal Trade Commission Act of 1914, which was established to promote consumer protection and eliminate anti-competitive business practices. Over time, the FTC has developed specific guidelines for health claims, particularly in the dietary supplement industry, where direct hormone claims are common but often lack robust scientific backing. This regulatory function is essential for policing the often-unregulated marketing claims made in the broader wellness market.

What is the Mechanism of FTC Advertising Regulation?

The regulation operates by establishing a "truth-in-advertising" standard, where the burden of proof rests on the advertiser to possess adequate substantiation before disseminating a claim. The FTC can issue warning letters, seek injunctions, or impose civil penalties on companies making claims without a "reasonable basis," which typically requires human clinical testing for health claims. This enforcement mechanism ensures that advertising does not mislead consumers seeking genuine hormonal health solutions.

FTC Advertising Regulation ∞ Area

FTC Advertising Regulation

Meaning

The body of rules and enforcement actions managed by the U.S. Federal Trade Commission (FTC) designed to prevent deceptive, unfair, or unsubstantiated advertising claims, particularly concerning health and wellness products, including supplements and hormonal therapies. These regulations require that all express and implied claims about a product’s efficacy, safety, or benefits be truthful and supported by competent and reliable scientific evidence. Compliance is crucial for companies marketing products in the hormonal health space to maintain consumer trust and avoid legal penalties.