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Food Cue Reactivity Reduction

Meaning

Food Cue Reactivity Reduction is the therapeutic and behavioral goal of diminishing the intensity of the brain’s automatic, conditioned, and often disproportionate response to external stimuli associated with food, known as food cues. These cues, which can include the sight, smell, or mere thought of palatable food, trigger powerful hedonic and physiological responses that drive consumption independent of true physiological hunger. The reduction strategy targets the neurobiological pathways responsible for this conditioned craving and reward seeking.