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Extrinsic Reward Decay

Meaning

Extrinsic Reward Decay describes the psychological and neurobiological phenomenon where the motivational efficacy of external incentives, such as monetary compensation or public praise, diminishes over time when applied to sustain a long-term health behavior. As the novelty of the external reward fades, the initial compliance driven by this incentive weakens, making the sustained adherence to complex health protocols increasingly difficult. This decay highlights the necessity of cultivating intrinsic motivation for enduring wellness.