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Drug Misbranding

Meaning

Drug misbranding is a serious legal and regulatory violation that occurs when a pharmaceutical product’s labeling, packaging, or promotional materials contain false, misleading, or scientifically unsubstantiated information, or when they fail to provide legally mandated details about the drug. This includes inadequate directions for safe and effective use, insufficient warnings regarding potential adverse effects, or making exaggerated claims about efficacy or safety that are not supported by clinical evidence. Misbranding constitutes a significant public health risk because it can directly lead to inappropriate medication use, preventable adverse drug reactions, and delays in patients receiving genuinely effective treatment.