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Decision-Making Chemistry

Meaning

Decision-Making Chemistry refers to the complex interplay of neurotransmitters, hormones, and neuromodulators that orchestrate an individual’s cognitive processes leading to choices and actions. These biochemical signals influence perception, emotion, memory retrieval, and the evaluation of potential outcomes, thereby shaping the neural circuits involved in volitional behavior. It represents the physiological basis by which the brain processes information and selects a course of action from available alternatives.