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Data Broker Profiling

Meaning

Data Broker Profiling is the commercial practice of aggregating, analyzing, and selling personal health, wellness, and lifestyle data—often obtained from non-HIPAA compliant sources like consumer health apps and loyalty programs—to construct detailed, predictive profiles of individuals. Within the hormonal health domain, this process can involve compiling sensitive information on fertility status, sleep patterns, stress levels, supplement purchases, and even specific hormonal treatment interests. This practice raises significant ethical and privacy concerns regarding potential misuse in insurance, employment, or targeted advertising.