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Consumer Health Data Liability

Meaning

Consumer Health Data Liability defines the legal and financial responsibility assumed by entities that collect, process, or store an individual’s non-HIPAA-regulated health and wellness information, such as data from wearable devices, fitness apps, or direct-to-consumer hormonal testing services. This liability arises from the potential for unauthorized access, data breaches, or the misuse of sensitive physiological and lifestyle metrics. Understanding this liability is crucial for organizations operating in the personalized health space to mitigate risk and ensure consumer trust.