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Behavioral Bio-Economics

Meaning

Behavioral Bio-Economics represents an interdisciplinary field that investigates the biological and neurological underpinnings of economic decision-making and social behavior. It integrates principles from behavioral economics, neurobiology, and human physiology to understand how biological factors, such as hormones, neurotransmitters, and genetic predispositions, influence choices related to resources, health, and social interactions. This domain explores the non-rational aspects of human behavior that deviate from purely economic models.