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Attention Economy Biology

Meaning

Attention Economy Biology is the interdisciplinary study of how the constant, modern environmental and digital demands, which perpetually compete for finite human attention, impact the underlying neurobiological and endocrine systems. This field investigates the precise physiological consequences of chronic attentional switching, information overload, and the resultant measurable changes in brain chemistry and hormonal balance. The central focus is on objectively quantifying the biological and cognitive cost of sustained mental load in a digitally saturated and hyper-stimulated world.