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Alpha Generation

Meaning

The Alpha Generation refers to the demographic cohort born from approximately 2010 to 2024, succeeding Generation Z. This group is uniquely characterized by their upbringing in an environment fully immersed in digital technology, artificial intelligence, and pervasive global connectivity. Their constant exposure to advanced digital interfaces and immediate information access shapes their cognitive development, social interaction patterns, and physiological responses to environmental stimuli, leading to distinct health profiles and potential predispositions.